You run the business. Your IT shouldn't run you. I help directors and owners of growing companies make confident technology decisions.
Based in Amsterdam · Working with companies across the Netherlands · 10+ years building technology including at Booking.com
You're paying five or six figures a year and you're not sure what for. Asking feels awkward. Switching feels risky.
One says cloud, one says custom build, one says off-the-shelf. They're all confident. You're more confused than before.
The person who knew everything is gone. You don't know what to hire for, what to pay, or what questions to ask candidates.
You need an independent set of eyes that isn't trying to sell you their own solution.
Most IT advice comes from people who want to sell you something — software, hours, a managed service contract. I don't. I charge a fixed fee, I don't take referral commissions, and I have no products to push.
That means when I tell you your current supplier is fine, or that you should buy software instead of building it, or that you don't actually need the project they're proposing — you can trust the advice.
Ten years building technology, including at Booking.com. I've made the build-vs-buy call more times than I can count, hired and fired developers, and seen what good and bad IT suppliers look like from the inside.
An engineer who can read contracts and a director-level advisor who can read code. That combination is rare, and it's what owner-led businesses actually need.
I listen first, advise second, and speak in plain language — no jargon.
Each engagement is a clear deliverable or commitment — no open-ended retainers, no hourly billing surprises.
Email, WhatsApp, short calls. I don't book full days of meetings. I respect your time and mine.
Fixed monthly fees or fixed project prices. No hourly billing surprises.
Three-month minimum on advisory, then month-to-month. No long lock-ins.
I take a limited number of clients to make sure each one gets real attention.
Free 30-minute intro call. No pitch, no obligation. Just a conversation about what you're dealing with — and whether I'm the right person to help.
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